The role of Emotional Connection in 2020 Loyalty Programs

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The role of emotional connection in 2020 loyalty programs

Latest surveys show that even though the number of subscriptions in loyalty programs is rising globally, there is a constantly declining active participation in those. It is observed that more than 50% of the subscriptions in these loyalty programs are practically inactive. Why does this happen? Well, this happens for a very simple reason. It’s  […]

I want to voice my opinion. Are you listening?

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I want to voice my opinion

All of us, at some point, have had a great customer experience or a really bad one. A recent bad experience was with my bank. There was a complete breakdown of communication on which documents were required to effect a transaction. The follow up explanation was that the additional documents requested, were part of their […]